Project Profile

Functioning like a car plaza, this facility houses all the automotive brands represented by Al Tayer Motors within a of 574,000 square foot complex – including Ford, Jaguar, Land Rover and Lincoln Mercury – and acts as the ATM flagship facility and HQ. The complex is the largest Ford showroom outside the United States, and has the longest facade of any automotive showroom in the UAE.

The unique shape of the building entry, the fact that it is raised to better display the cars, and the well-thought out design of the showrooms, workshop areas and receiving areas, have all contributed to user satisfaction and increase of sales.  The curvature in the front of the building creates a welcoming space where the visitors can wander from one showroom to the next, both at the front of the building and interiorly.  These spacious connecting interior spaces comprise a cafe, classic and concept car display area, lounges, and client service areas.